Free vs Pro
Plan Comparison
Section titled “Plan Comparison”| Feature | Free | Pro |
|---|---|---|
| UCP manifest & discovery files | ✅ | ✅ |
| agents.txt, llms.txt, commerce.txt | ✅ | ✅ |
| Brand voice editor | ✅ | ✅ |
| Unlimited product narratives | ✅ | ✅ |
| Unlimited collection narratives | ✅ | ✅ |
| MCP Enrichment Proxy | — | ✅ |
| WebMCP browser tools | — | ✅ |
| Review integration | — | ✅ |
| Analytics dashboard | — | ✅ |
| Knowledge Base sync | — | ✅ |
| MCP log retention | — | 90 days |
| Support | Priority |
Pricing
Section titled “Pricing”- Free: $0 forever
- Pro: $29/month with a 30-day free trial
All billing is handled through Shopify. No separate credit card or payment setup required.
What Happens on the Free Plan
Section titled “What Happens on the Free Plan”On the Free plan, your store gets full access to the discovery layer:
- AI agents can find your store via UCP manifest and discovery files
- You can configure your brand voice and write unlimited narratives
- Your store is “visible” to AI agents, but queries are not enriched with narratives or review data
The Free plan is ideal for stores that want to establish a presence in AI agent search without committing to the full enrichment stack.
What Pro Unlocks
Section titled “What Pro Unlocks”Pro activates the MCP Enrichment Proxy, which intercepts every AI agent query and enriches it with your brand context, narratives, and review data. This is the difference between being “findable” and being “recommended.”
Pro also gives you the analytics dashboard to see how agents interact with your store, and review integration to surface your customer ratings.