Collection Narratives
Collection narratives help AI agents understand what your collections are about and when to surface them in response to shopper queries.
Fields
Section titled “Fields”| Field | Description |
|---|---|
| Narrative | A description of the collection written for AI agents |
| Agent search keywords | Comma-separated keywords that trigger collection context matching in MCP queries |
| Merchandising notes | Visual and merchandising context |
How Collection Matching Works
Section titled “How Collection Matching Works”When an AI agent searches your store via MCP, Bot It checks the query against your collection keywords. If there’s a match, the collection narrative is included in the brand context injected into the request. This helps Shopify return more relevant results.
For example, if an agent searches for “summer dress” and your “Summer Collection” has keywords summer, warm weather, seasonal, the collection narrative will be injected to provide additional context.
- Use broad and specific keywords. Include both category terms (“shirts”) and intent terms (“business casual”, “gift for dad”).
- Write narratives that describe the collection’s purpose, not just its contents.
- Keep keywords updated as you add seasonal or promotional collections.
Plan Availability
Section titled “Plan Availability”Unlimited collection narratives are available on all plans, including Free.